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Monday, 24 September 2012

Intertextuality in Music Videos Part 3

  Another example of the use of intertextuality can be seen in Eminem's music video for his song 'We Made You'. Althought the video references other texts it is more of a parody, which is also a form of intertextuality.

The music video is a parody of the television series Rock of Love and Star Trek, as well as Eminem singing in a background of an imitation version of the notes of the video game Guitar Hero while the casino-based sequence in the video is an homage to the film Rain Man, a film Eminem has previously referenced in his lyrics. The casino scene was shot in The Palms hotel and casino. References to Nanook of the North are also made, especially seen in the scenes with Sarah Palin, those scenes parodying Larry Flynt's Who's Nailin' Paylin?. There is also an homage to Alfred Hitchcock's film Psycho.
On April 3, 2009, Eminem talked about the music video in an MTV News interview, stating that there is some "Celebrity bashing in it," which is often a feature of his album's lead singles. In addition to Sarah Palin, notable celebrities mocked using look-alike actresses and actors include Jessica Simpson, Bret Michaels, Britney Spears, Kevin Federline, Lindsay Lohan, Samantha Ronson, Amy Winehouse and her then-husband Blake Fielder-Civil, Ellen DeGeneres, Portia de Rossi, Elvis Presley, Tony Romo, John Mayer, Jennifer Aniston, and Kim Kardashian. Eminem even spoofed himself, wearing an ALF t-shirt and holding a cake, referencing a commonly circulated pre-fame photo of him of when he was a youth. This Music Video also marks the return of Eminem's alter ego "Slim Shady".

Parody of 'Star Trek'
Parody of Ellen DeGenere talk show

Parody of Britney Spears 'Give Me More' music video

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