Visuals and Locations should match the song/lyrics and the music
-Camera movements/ lots of varied shots - close-ups, long shots, panning shots -used in band videos etc.
-Pace and editing should match the tempo of the song and the atmosphere of the music
Good performance by the artist/actor/singer - must be convincing, must have charisma/ Casting is very important, must find a good person that can convey the emotion of the song lyrics and give a believable performance.
Music videos cannot be repetitive, must have a variety of different shots/ Locations/ editing must be interesting/ but also relevant
The idea behind the music video must be interesting and original.
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