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Sunday, 24 June 2012

Reviewing 2012 A2 Music Videos

2012 A2 Music Videos in order of personal preference.
 
Video
Why

1.
13B6

This video is really well done, It looks professional and thought out. You can tell that a lot of planning went into making this.
  • Smooth Editing/ Synched with the song really well
  • Well matched locations 
  • Believable performance by the actors
  • Good camerawork and variety of shots
  • Original idea
  • The video matched the song

2.
13B5
 This is a really fun music video. Matches the song and artist really well.
  • Good variety of different shots and after effects
  • Nice mis-en-scene 
  • Good performance by the actress (although she is not always engaging with the camera)

3.
13E8



·         Nice close-ups
·         Well synched and edited
·         Very good performance by the actress
·         A bit boring and repetitive after a while


4.
13B3

·         Good acting
·         A lot of good shots and camera angles
·         Very generic  ‘love song video’ (couple in love, couple breaking up/arguing then getting back together) –predictable and not original
·         Quite cheesy

5.
13E10
·         Nice use of editing and after effects
·         Good variety of different shots, in different locations
·         Poor ‘lip-singing’
·         Didn’t really get the Narrative or ‘story’
·         Video didn’t really match the lyrics or the song

6.
13B1

·         Really nice shot at 1:07min
·         Performance could have been better
·         Quite boring
7.
13B2
·         Good attention to detail
·         Mis-en-scene
·         Not original/ quite boring
·         Bad performance- not engaging with the camera or the audience

8.
13B4

·         Boring- not enough variety
·         Too simple and plain
·          
9.
13E9
·         Not enough close ups of the performers-alienates the viewer so they can’t connect with the artist
·         Added copyright material from a film, which  didn’t  match the song or the rest of the video
·         Good locations
10.
13E7
·         Very simple and not original
·         Pedestrians in the background at the beginning were quite distracting
·         Not sure why there was a guy on an ipad in a ‘rap’ video
·         Not enough variety

11.
13E11
·         Not enough planning
·         Video looked like it was rushed and that no thought went into it
·         Not relevant to the song
·         It wasn’t synched up with the song well
·         Overall quite bad






Friday, 22 June 2012

What makes a good music video ?



Visuals and Locations should match the song/lyrics and the music
-Camera movements/ lots of varied shots - close-ups, long shots, panning shots -used in band videos etc.
-Pace and editing should match the tempo of the song and the atmosphere of the music

Good performance by the artist/actor/singer - must be convincing, must have charisma/ Casting is very important, must find a good person that can convey the emotion of the song lyrics and give a believable performance.

Music videos cannot be repetitive, must have a variety of different shots/ Locations/ editing must be interesting/ but also relevant
 The idea behind the music video must be interesting and original.